Booking.com has enlisted Tina Fey to star in its third Super Bowl commercial
Fey jokes in the ad that with so many choices on Booking.com, there are many versions of herself to choose from. To help her out, she hired body doubles, including Jane Krakowski as "Splurgy Tina" and Glenn Close as "Wild Tina." The ad also features Fey's former "30 Rock" co-star Jack McBrayer.
Created with the New York office of Zulu Alpha Kilo, the Canadian agency that also worked on last year's Booking.com Super Bowl ad, the commercial is scheduled to air during the second quarter of the Feb. 11 game. Mindshare handled media duties.
Ad agency: Zulu Alpha Kilo
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