Biocoop and Fred & Farid Paris introduces “The Most Eco-Friendly Campaign Ever” - Case study

Biocoop is the first retailer of organic food in France. It has been founded by farmers and consumers truly committed to a greener and more responsible planet. Biocoop asked us to raise awareness about their uncompromising ethics and philosophy. Our campaign needed to stay true to their DNA.

The idea was to produce the first eco-friendly integrated campaign ever.

We had to rethink every single production detail from scratch and find green innovative ways to address every touchpoints.

Oh wow, I would have LOVED to work on this, what a great idea!

Plane transportation, use of actors, postproduction or digital retouching were banned. We took special care to control the origins and compositions of all devices, built some of them when needed, reused old techniques to shoot prints and films, and invented new ones on the Internet and social networks.

Global overview:

7,312 total tweets by 5,733 users

10,421,251 impressions on Twitter only

98 % positives mentions

+ 156 000 visits on Twitter profile

+ 2300 followers

1455 tweets including the word "genius"

Credits:

Agency: Fred & Farid Paris

Client: Biocoop

Campaign: The Most Eco-Friendly Campaign Ever

Chief Creative Officers: Fred & Farid

Executive Creative Directors: Benjamin Marchal & Olivier Lefebvre

Copywriter: Noé Sato

Art Director: François Claux

Assistant Art Director: Alexandre Jegou

Digital Art Director: Rémy Gendre

Head of Social: Matthieu Bouilhot

Brand supervisor: Patrick Marguerie, Maéva Selami

Account supervisor: Emmanuel Ferry

Account manager: Joy Arfi

TV Producer & Art Buyer: Adélaide Samani

Print Producer: Julia Durey, Olivier Lepaire

Digital Producer: Domitille Doat, Jim Tran, Benjamin Bouzerau-Levy

Director: KILLDEATH

DOP: Zach Spiger

Photographer: David Ledoux

Typographer: Aleksi Cavaillez

Photo developer: Paul Feton

Media Strategist: Julien Leveque, Lauren Godet

Music: Capitaine Plouf

Production company: Continental Productions