Big Spaceship Helps Gatorade Launch New Drink Fast Twitch (2023)

"Every fan houses an urge to understand the lives of pro athletes. What do they do in the locker room? How do they train? What do they eat and drink? How do they get to be so good? On the heels of the Super Bowl, Gatorade answers that question by unveiling the secret behind the 2022-2023 NFL season: Fast Twitch. "

Initially made available exclusively to NFL pros during the recent season, this drink is now available everywhere.

“Launching a new athletic energy drink that levels up any athlete’s pre-game routine is a big deal. Our rostered pros, including the likes of George Kittle and Kahleah Copper, truly live the pre-game hype and swagger that Fast Twitch is all about,” said Steve Street, Executive Creative Director at Big Spaceship. “We paired their explosiveness with a track by SAINt JHN and the energy dial took on a life of its own.”

“Fast Twitch is an incredibly exciting new brand. We have built a dynamic athlete roster to match it. Joining all our NFL stars, Zion, Kahleah, and Francisco embody Fast Twitch through their highlight-worthy plays, infectious energy, and undeniable swagger,” said Jeff Kearney, Global Head of Sports Marketing, Gatorade.

Agency: Big Spaceship

Chief Creative Officer: Cedric Devitt

Executive Creative Director: Steve Street

Creative Director: Kristen Kriisa

Creative Director: Liz Agans

Group Design Director: Cory Galster

Design Director: Warren Teo

Managing Director: Lindsey Molsen

VP Production: Jordan Makow

Executive Producer: Brian White

Senior Producer: Anna-Maria Egisto

Managing Director: Stacey Zimmerman

Group Account Director: Lynn Tran

Account Supervisor: Justine Dacanay

SVP Strategy & Analytics: Dan Bort

Strategy Director: Ben X. Trinh