Attend the Kelly Awards in your Pajamas!

Magazine Publishers of America (MPA) is reinventing one of its most notable programs--the Kelly Awards--as a virtual awards show presented exclusively online.

The winners of the 26th Annual Kelly Awards, which award creative excellence and effectiveness using magazines, will be announced online beginning Wednesday, June 13. Created with Visual Mercenary of New York, New York, the microsite will feature an animated host, interactive gallery, commentary from judges and finalists, and even an exclusive after-party--complete with bouncer. Finalists for this year's Kelly Awards have been announced and are listed below the fold.

"For more than a quarter of century the Kelly Awards have stood for creativity and we feel that the new online event will reflect the originality, flair and cleverness that is characteristic of great magazine advertising," said Ellen Oppenheim, Executive Vice President and Chief Marketing Officer of the MPA. "Additionally, because we empathize with everyone's busy schedules, we decided to show appreciation for the industry's work while giving attendees an entertaining and time-saving way to share in the celebration of the Kelly Awards. An inventive digital platform enables us to reach an even broader audience."

Added Ms. Oppenheim, "Many of the agencies in competition for the Kelly Awards, including past winners Crispin Porter + Bogusky in Miami and Fallon in Minneapolis – as well as several judges – are not based in New York, where the awards are traditionally held, and being away from the office for even a couple of days can be tough. Our new approach will make it easier for everyone to appreciate and participate in the Kelly Awards when it works best for them."

Kelly Award Finalists:
Agency/City: Arnold / Boston, MA
Client: ESPN
Campaign: Fantasy Football

Agency/City: Arnold / Boston, MA, and Crispin Porter + Bogusky / Miami, FL
Client: American Legacy Foundation/truth
Campaign: Infect Truth

Agency/City: Arnold / Boston, MA, and Crispin Porter + Bogusky / Miami, FL
Client: American Legacy Foundation/truth
Campaign: Whudafxup

Agency/City: Bartle Bogle Hegarty / New York, NY
Client: Unilever Axe
Campaign: Axe Lab

Agency/City: BBDO Detroit/NY / Troy, MI
Client: Jeep
Campaign: A New Species from Jeep

Agency/City: Butler, Shine, Stern & Partners / Sausalito, CA
Client: MINI USA
Campaign: Covert

Agency/City: Butler, Shine, Stern & Partners / Sausalito, CA
Client: MINI USA
Campaign: Shared Space

Agency/City: Campbell-Ewald / Warren MI

Client: U.S. Navy
Campaign: NS/NSO (SEALs)

Agency/City: Carmichael Lynch / Minneapolis, MN
Client: Porsche Cars North America
Campaign: Porsche 911

Agency/City: Carmichael Lynch / Minneapolis, MN
Client: Harley-Davidson Motorcycles
Campaign: Live By It

Agency/City: Cramer-Krasselt / Chicago, IL
Client: Takeda, Rozerem
Campaign: Your Dreams Miss You

Agency/City: Crispin Porter + Bogusky / Miami, FL
Client: Volkswagen
Campaign: New Beetle Convertible Pill

Agency/City: Fallon / Minneapolis, MN
Client: Bahamas
Campaign: Bahamavention

Agency/City: Fallon / Minneapolis, MN
Client: St. Paul Travelers
Campaign: The Travelers Brand Campaign

Agency/City: Goodby, Silverstein & Partners / San Francisco, CA
Client: Haagen-Dazs
Campaign: Ingredients

Agency/City: GSD&M / San Francisco, CA
Client: BMW
Campaign: Company of Ideas

Agency/City: Kirshenbaum Bond & Partners / New York, NY
Client: AdoptUSKids
Campaign: You Don’t Have to be Perfect to be a Perfect Parent

Agency/City: Leo Burnett USA / Chicago, IL
Client: Altoids
Campaign: Initiation

Agency/City: The Martin Agency / Richmond, VA
Client: Barely There
Campaign: Invisible Look

Agency/City: Ogilvy & Mather / New York, NY
Client: Perrier
Campaign: “IER” Campaign

Agency/City: Peterson Milla Hooks / Minneapolis, MN
Client: Target
Campaign: DFA EggBowlGatefold

Agency/City: Peterson Milla Hooks / Minneapolis, MN
Client: Target
Campaign: Branding Circles

Agency/City: R & R Partners / Las Vegas, NV
Client: Las Vegas Convention and Visitors Authority
Campaign: Be Anyone

Agency/City: R & R Partners / Las Vegas, NV
Client: Paris Las Vegas
Campaign: Everything’s Sexier in Paris

Agency/City: The Richards Group / Dallas, TX
Client: Go RVing
Campaign: What Will You Discover?

Agency/City: TBWAChiatDay / Los Angeles, CA
Client: Pedigree, MARS
Campaign: Kids and Dogs

Agency/City: TBWAChiatDay / Los Angeles, CA
Client: Snickers
Campaign: Snickers Halloween

Agency/City: TDA Advertising & Design / Boulder, CO
Client: Titus Bikes
Campaign: Suggested Retail

Agency/City: TM Advertising / Irving, TX
Client: Texas Tourism
Campaign: MAPS

Agency/City: Venables Bell & Partners / San Francisco, CA
Client: HBO Video/2006 Holiday