Applegate Farms gets bizarrely edgy in a Father's Day tweet.

Making use of the trending hashtag #SoOneTimeMyDad, for this Sunday's Father's Day holiday in the U.S., natural and organic meats company Applegate posted this...joke: "#SoOneTimeMyDad ate 12 hot dogs in one sitting. The judge was pissed."

It's not very often a brand decides to use some vulgarity, albeit one of the mild variety. But considering 98% of their previous tweets like the ones below have been more along the lines of, well, grilling and hot dogs, and hot dogs and grilling, it's definitely a departure.