The ALS league - Swimming Pool - (2019) :30 (Belgium)

The ALS league and their creative agency Publicis Brussels, plunge us into an extremely stressful situation in this clip. In fact, this ad has already been banned from broadcasting in Belgium.

It shows what ALS is like. ALS is a degenerative disease that paralyzes the muscles one by one until the death of the patient, on average 3 years after the diagnosis. So like the onlooker who can't help the kid in the pool, he knows that's exactly what will happen to him too, only slower.

Client: ALS Liga
Contacts: Evy Reviers
Advertising Agency: Publicis Brussels, Belgium
Creative Directors: Willem De Wachter, Kwint De Meyer
Creatives: Francois Massinon, Massimo De Pascale
Copywriter: Wim Corremans (NL)
Strategy: Jan Govaert
Account Manager: Frederik Jonnaert 
Producer: Marc Van Buggenhout
Film Production Company: Caviar
Director: Bram Coppens
1st Assistant Director: Soraya Verbeke 
Executive Producer: Werner De Coninck 
Producer: Andreas Vermeulen
DOP: Brecht Goyvaerts
Focus Puller: Boris Godfroid
Cam Assistant (dry unit) / Safety Diver: Pieter Germeys
Camera operator (Wet unit): Tommy Vuylsteke
Cam Assistant (wet unit): Charly Vandedrinck
Grip: Stijn De Troyer
Sound Engineer: Toon Echelpoels
Drone operator: Luk Malu
Make up Artist: Yasmine Schiettecatte