Ally - Saving For That Big Game Ad (2024) :30 (USA)

Ally is using its first-ever big game spot to “hack” the game, encouraging viewers to let Ally help them save for what they want to purchase from the ads.

During the game on February 11th, the spot will stream on Paramount+, not CBS. This decision was rooted in data and Ally’s brand truth – it’s all about saving and being smart with your money. Streaming happens to be a smart way for Ally to save its advertising dollars as it reaches Ally’s key demographic of Millennials and Gen Z, who over-index for streaming. So it's technically a Super Bowl ad, but without the super bowl bill.

Trivia, this ad was shot in the deserts of Mendoza, Argentina – offering enough space to place the life-sized items people save money into the 30-foot bucket.

In conjunction with this ad, Ally are running a sweepstakes where you can drop what you are saving for in the bucket.

TEAM CREDITS

EXECUTIVE PRODUCER - Kimberly Edwards

SENIOR PRODUCER - Lily Ellis

DEVELOPMENT PRODUCER - Andrew Puzzuoli

EXECUTIVE CREATIVE DIRECTOR - Seth Jacobs

GROUP CREATIVE DIRECTOR - Jane Cronk

CREATIVE DIRECTOR (COPY) - Edward Miller

CREATIVE DIRECTOR (ART) - Katy Moseley

ASSOCIATE CREATIVE DIRECTOR (COPY) - Tanvi Tandon

ASSOCIATE CREATIVE DIRECTOR (ART) - Miklas Manneke

ART DIRECTOR (SOCIAL) - LauraLee Harper

COPYWRITER (SOCIAL) - Elle Wierbicky

DESIGN DIRECTOR - Luca Bernadino

SENIOR DESIGNER - Michelle Rivera

HEAD OF STRATEGY - Laura Rowan

STRATEGY DIRECTOR - Tilly Scullion

COMMS STRATEGY DIRECTOR - Joseph Day

SOCIAL STRATEGY DIRECTOR - Jazmin Sagastiverza

SENIOR BUSINESS AFFAIRS MANAGER - Meredith Thornhill

GROUP BUSINESS HEAD - Alison Arons

BUSINESS DIRECTOR - Matthew Duerr

ACCOUNT DIRECTOR - Lily Siff

ACCOUNT DIRECTOR - Sherry Cao

ACCOUNT EXECUTIVE- Olivia Cosio

USER AND CUSTOMER EXPERIENCE LEAD - Sharone Christmas

CREATIVE TECHNOLOGIST- Adnan Aga

PROJECT MANAGER - Emma Carte

PROJECT MANAGER - Hannah Welch