AIB 'The last day of Máire's Mortgage" (2017) :30 (Ireland)

This is the 30 second cut down from the absolutely wonderful spot featuring real homeowner Márie on the last day of having a mortgage before she finally owns her house. It's not an exact cut down though as this version focuses more on finding the right home and less on the family backstory. It still works really well, but the
sixty second version is beautifully told because it gives the story telling room to breathe. It's rare that I don't think a spot could be edited down, but in the sixty there's not a wasted frame.

Client: AIB
Agency: Rothco
Agency Producer: Al Byrnes
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan and Emma Sharkey
Art Director: Ray Swan
Copywriter: Emma Sharkey
Finished Art: David Gallagher and Gerry Cole
Business Director: Jimi McGrath
Account Director: Caitriona Ní Laoire
Account Manager: Karen Kenny
Strategy: Patrick Ronaldson and Casey Smyth
Digital Strategy/Connections: Emer Fitzgerald
Photography: Robert J Wilson
Director: Zak Emerson
D.O.P: Ben Moulden
Photography Retoucher: Robert J Wilson
Music: Dead Light
Post Production: Windmill Lane
Producer: Grainne Tiernan - Butter Productions
Post Production Supervisor: Nicola Pillai
Editor: Lee Hickey
Sound: Locky Butler