Advertising is blind.

The blind leading the blind?

Who are the latest commercial darlings? The vision impaired.

The Arizona Republic has the story, and we have the spots.

Superadgrunts, check out the commercials featuring our blind friends from Kohler, Pontiac, Crown Royal, plus a spiffy classic for Diet Pepsi featuring Ray Charles that ran during the 1990 Super Bowl.

Now the big question is, is this exploitation of a disability to sell a product or savvily acknowledging that blind folk can be groovy too? Comments are encouraged.

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