Electronics & Technology

Olympus - Snapshot / David Bailey (1988) :60 (UK)

"I thought he'd only done weddings"

BMG - Does your publisher understand you? - print, 1988

Seeking to recruit developers at the , but only the ones fluent in C++, this ad was printed in the E3 Trade Show program.

IBM - Time Out (1988) - 0:15 (USA)

IBM - Sports Fans (1988) - 0:15 (USA)

IBM - Signals (1988) - 0:30 (USA)

IBM - Game Play (1988) - 0:30 (USA)

Guinness - Rutger Hauer / Mars (1987) :60 (UK)

The planet mars is paradise. Voices are never raised in argument. There is only one sex, so, no emotional problems.

Olympus - Exhibition / David Bailey (1987) :50 (UK)

David Bailey is an English fashion and portrait photographer.

Atari XE - Compared to NES (1987) :30 (USA)

This is the new Nintendo XE system, it plays cartridge and disc-based games!

Energizer - Oy! Oy! "Jacko" Jackson (1987) :30 (USA)

Mark "Jacko" Jackson shills batteries.

Energizer - Oy! "Jacko" Jackson (1987) :30 (USA)

Oy Oy! It'll Surprise ya! Australian Mark "Jacko" Jackson pitches Energizer batteries. 

IBM - Charlie Chaplin x4 ads (1986) 2:00 (USA)

Apple Computers - I'm Different (1986) :60 (USA)

"The power to be your best" was once an Apple tagline. Instead of "Think different".

Apple Macintosh - The Home Office (1986) :30 (USA)

"I keep telling you guys, the worst place to get any work done is at work"

IBM - Cows (1986) - 0:60 (USA)

Jim's dairy business is twice the size it used to be.

IBM - Spelling (1986) - 0:30 (USA)

Imagine if something could signal you when you made a spelling mistake.

Radio Rentals - Giant Screwdriver (1985) :60 (UK)

We are being attacked sir! By a giant screwdriver! 

Olympus - The Pits / David Bailey (1985) :40 (UK)

Too simple son, too simple by half. 

Sharp - Garbage Can (1985) - 0:30 (USA)

Sharp - Little Sharps and Big Sharps (1985) - 0:30 (USA)

Muscle man

Sharp - Uneven - Outdoor Dinner Party (1985) - 0:30 (USA)

People invent fun ways of ditching half cooked hors d'oeuvres

Computerland - Think of It (1985) - 0:30 (USA)

Sesame open!

Computerland - Look (1985) - 0:30 (USA)

bobsledding weeeeeeeeeee

IBM - Charlie Chaplin - Hats (1985) - 0:30 (USA)

Charlie Chaplin has many hats.

ITT - Brakes (1985) - 0:30 (USA)

IBM - Charlie Chaplin - Balance (1985) - 0:30 (USA)

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Computerland - People (1985) - 0:30 (USA)

Where would you be without your computerland expert that helped you?

IBM - Charlie Chaplin - Ducks (1985) - 0:30 (USA)

Charlie tries to get all his ducks in a row.

Apple - "Test Drive a Macintosh" print (1984)

In 1984 Apple launched the Apple Macintosh, and as the famous Super Bowl ad declared, 1984 will not be like "1984"

Radio Rentals - Love Scene (1984) :40 (UK)

Heathcliff - Cathy - what's happening? His set is playing up.

Xerox MemoryWriter Typewriter - Going from a Rolls Royce to a Mule (1984) :30 (USA)

"Dear Xerox, I want to thank the memory writer for making my job a pleasure."

Honda Generators - Igloo (1984) :30 (USA)

Some people go to great lengths for some peace and quiet.

Polaroid - Mariette Hartley - Go out and get some film / Instant Pictures (1984) :30 (USA)

"Remember what fun you had when you got your first Polaroid camera?"

Apple IIC Personal Computer - Which one would you rather take home? (1984) :30 (USA)

This is a new Apple IIC, even the price is small.

Sharp - Test Center (1984) - 0:30 (USA)

In the test center for televisions, they even snow on them.

Sharp - Down To Size (1984) - 0:30 (USA)

Sharp is the copier that cuts the copy center down to size.
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Computerland - Guidos Fish (1984) - 0:30 (USA)

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Sharp - Chef & Baker Battle (1984) - 0:30 (USA)

Here! Take my bread!

Sony AHF 90 audio cassette, print Japan 1983

It's as if these models are reenacting "west side story" for this photoshoot.

Mitsubishi CityFace TV, Sean Connery - 1983

"The TV world where the screen is printed first"

Minolta - The Minolta X-700 is ready for you (1983) :30 (USA)

If you're ready for high-performance photography, the Minolta  X-700 is ready for you!

Minolta - Talker (1983) :30 (USA)

"I'm with the remarkable Minolta talker - when the light is too dim, it talks to you!"

Commodore - Zortek / Learning game (1983) :30 (USA)

Given a choice between learning computing, and playing games, which do you think a kid would choose?

Commodore - Commodore Software / Now up to 50 percent off (1983) :30 (USA)

This is a Commodore home computer system. With it you can learn music. Take care of your household accounts. Get into telecommunication.

Commodore - Kids off to college (1983) :30 (USA)

Sending the kids off to college - with a Commodore

Commodore - Asking the competition (1983) :30 (USA)

Commodore asks the competition which computer is the best one. And gets Commodore, every time.

Magnavox / Philips - Magnavox and Ralph (1983) :30 (USA)

"If you want reliability, get Magnavox - cuz' I'm not giving up Ralph!"

Commodore - Job interview (1983) :30 (USA)

If you're going to spend your time playing computer games, why not play them on a computer that can also teach you about computers?

Olympus - Ron Diggsworth (1982) :50 (UK)

David Bailey goes undercover to win an Olympus.

Olympus Camera "They obviously felt like shooting each other" press ad 1981 UK

Labor party rivals Tony Benn and Denis Healey taking pictures of each other

"Sony International Logotype Design Contest" - top three - 1981, printad

This ad was printed in a 1981 issue of Time, it's how Sony ended a crowdsourcing logo design competition.

Xerox 820 Information Processor - A monk's Personal Computer (1981) :30 (USA)

The monks are back!

Mattel Intellivision - George Plimpton compares with Atari (1981) :30 (USA)

Plimpton acted as Intellivision’s spokesperson, carefully comparing the games and graphics available on both Mattel Electronics Intellivision products

Intellivision - George Plimpton "Two pictures are worth a thousand words" - printad, 1981 USA

Atari vs. Intellivision? Nothing I could say would be more persuasive than what your own two eyes will tel you.

TDK - Stevie Wonder "Most cassettes are afraid of me" (1980) print (USA)

A lot of cassette makers have probably considered asking Stevie's opinion about their performance.

Sony Walkman, Walking Stereo - double page spread 1980, Japan

"Walking in stereo with hotline" as two models hang out on the Brooklyn Bridge. 

Canon AE-1 Winners pick a winner - 1980

John Newcombe understands what it takes to win.

"Sony - "Now the difference is perfectly clear" (1980) printad (USA)

Showing off how clear, with Brian Rochford's clear pants.

TDK - The Amazing Music Machine / Cassette (1980) :30 (USA)

TDK technology brings you the amazing music machine.

Toshiba - Memo Note II - Get the message? (USA) printad (1979)

Why it's almost as smart as a smartphone!

Minolta XG-1 - The automatic choice / Bruce Jenner (1979) :30 (USA)

Bruce Jenner is the spokesperson in this ad, telling us all about the features on the Minolta XG-1
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Maxell - Blown Away (1979) 0:30 (USA)

The original. Accept no substitutes or parodies.

McCulloch Chainsaw - 'Beavers' - (1978) :30 (USA)

"Hey look at that, it's a chainsaw" - beaver spokespeople, I mean spokesbeavers, how novel.

Olympus - Wedding Photographer / David Bailey (1977) :45 (UK)

So simple, anyone can use it.

Polaroid - SX-70 Lande Camera / Christmas - (1974) printad (USA)

If you wanted to invent the perfect Christmas gift this would be it.

Polaroid - perfect Christmas present - printad 1974

If you wanted to invent the perfect Christmas present, this would be it.

Pioneer - Andy Warhol's unfinished symphony. - printad 1973

We asked Andy Warhol to paint a picture of a pioneer high-fidelity receiver. He can't seem to finish.

RCA - Americas favorite TV set - talking heads (1973) (USA)

"Which set has the best color?" All the talking heads on tv respond in unison: Mine!

Polaroid SX-70 - Laurence Olivier and a bowl of fruit (1973) (USA)

Laurence Olivier invites us to watch a beautiful performance where the cast of characters is a bowl of fruit.

General Electric - Give her July for Christmas (1972) printad (USA)

Give her a GE Sunlamp. Everything for a tan but the sand. 

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